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The Athlete's Foot
2023 Brand Campaign
Director . Ben Turner
Producer . Sara Petthybridge
DOP . Red Stevenson
Creative . Two Tractors
Post . Two Tractors
Truth be told, I felt a little guilty making a ‘back to school’ commercial. I remember growing up and seeing ‘back to school’ ads in the last weeks of holiday and feeling a little sick. So, it was important to make a spot that was fun.
The team at The Athlete's Foot have always been great collaborators and were totally on board when I put forward the idea of using an FPV drone to elevate the energy and create some really dynamic sequences.
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