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Hertz, Gold Plus Rewards

Director . Ben Turner

DOP . Red Stevenson

Producer . Diana Glenn

Creative Mustard

Post . Two Tractors

Shooting at Melbourne International Airport the goal was to create a spot that showcased the benefits of the Hertz Gold Plus Rewards Program. The creative called for a Hertz customer to be walking through the airport on top of a constantly unfurling carpet to a waiting rental car. The spot needed to feel effortless and premium which was achieved by keeping the camera stabilized on a dolly for smooth flowing motion while the unfurling carpet effects was achieved in camera using practical effects.

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