Hertz, Gold Plus Rewards

Shooting at Melbourne International Airport the goal was to create a spot that showcased the benefits of the Hertz Gold Plus Rewards Program. The creative called for a Hertz customer to be walking through the airport on top of a constantly unfurling carpet to a waiting rental car. The spot needed to feel effortless and premium which was achieved by keeping the camera stabilized on a dolly for smooth flowing motion while the unfurling carpet effects was achieved in camera using practical effects.